logo artefact

Who we are

Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

NetBooster-Artefact-qr

公司地址:上海。
有意者請將簡歷發送至:[email protected],并注明消息來源于麥迪遜邦。


WELCOME TO JOIN TRAINEE PROGRAME

Objective: 
We offer paid professional internships within all of our departments. 

Each internship typically lasts between 6 and 12 months. 

Every intern is assigned a mentor, who will tailor the internship based on
their unique skills and preferences.

Current Openings:
? HR Intern
? Creative Intern
? SEM Intern
? Consulting Intern
? Insight & Planning Intern


Head of Paid Search

JOB SUMMARY 
We are looking Head of Paid Search to oversee one of top revenue driver in performance marketing team. If you are a strong leader who can showcase a commanding presence in the boardroom and equally demonstrate a passion for coaching and mentoring all levels of your team, then this is a perfect match! You will be hands-on in conducting paid search strategy, driving innovation, all while supporting and pushing team to continue developing their search and performance marketing expertise, business acumen, and leadership skills.

KEY AREAS OF RESPONSIBILITY
? Managing the recruitment, retention, and professional development of the department.
? Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s
? Driving paid search work for clients, including strategy development, tactical expertise, and measurement of search programs.
? Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies.
? Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction.
? Acting as a central resource for information related to paid search – facilitate collaboration, knowledge sharing, and encourage the groundswell for paid search across teams and offices.
? Acting as key liaison with department heads, business leaders, and account teams, to ensure investment and strategy alignment.
? Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and collaborate on supporting and reaching holistic agency goals.

WHAT WE ARE LOOKING FOR 
? Bachelor's Degree required; Marketing Degree preferred
? Minimum of 6-10 years of experience in the development and implementation of media planning and buying strategies within the advertising industry. Specifically within Digital media with a focus on Paid Search in Baidu & 360 and Sogou
? Minimum of 3+ years of prior staff management, development and mentoring experience
? Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries.
? Created high-level paid search strategies and integrate them into the overall marketing plan across various search platforms
? Deep knowledge of all aspects of the search space: platforms, vendors, measurement, content creation, media, technology, UX.
? Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
? Experience managing SEM campaigns in Baidu at least 
? Proficiency in MS Office – especially Excel and PowerPoint
? The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business; including budget management resource planning
? Working experience managing multi-million dollar yearly media budgets
? Ability to perform media performance analysis using statistics and experience in identifying trends on large data sets (you can use pivots and VBA) and A/B and/or multivariate testing of ads and landing pages
? Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
? Willingness to monitor campaigns as needed outside of operational hours
? Knack to delegate efficiently and manage internal media teams in the development and execution of effective plans for clients.
? A track record of participating in successful new business pitches.
? The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans.
? Strong time and project management skills, with the ability to identify and respond to situations rapidly
? Excellent oral, written, and interpersonal communication skills; including strong presentation skills in both mandarin/ English
? Active Paid Media(Baidu, Google Analytics) certifications preferred


Account Director (Social And Creative Base)

KEY AREAS OF RESPONSIBILITY
Client Servicing and Client Expansion
? Be the key contact person to the client and perform the lead role to deliver effective results for the client.
? Plans and shapes the future of each brand campaign and shares a clear vision of where the business is going to client and internal team.
? Pursues debates and actions that are right for the agency’s business and client; challenges the campaign status, next steps, and optimization plan of your team to deliver effective results.
? Value-adding to the business by inspiring client confidence and building enduring client relationships.
? Manages the financial health of the account and leads projects with financial targets in mind.

New Business
? Works on new business as and when required and pro-actively identifies opportunities for incremental revenue across multiple touch-points.
? Makes a strong contribution to the development of creative briefs, ensuring that they generate the best possible work, clearly define the Client requirements and are a solution to the Client’s business problem.
? •Ensures the smooth delivery of multiple briefs and provides clear direction to the team and other departments.
? Be the brand guardian by understanding the brand architecture and requirements, and ensure that the translation of the creative product channelled to the end markets meet set standards with best in-class execution.

Team Management
? Managing, nurturing and developing the team and to give constructive and regular feedback to facilitate team motivation and career growth.
? Reports to the Head of Client Service, providing regular input on all account activity, including status and call reports on a weekly basis.

WHAT WE ARE LOOKING FOR 
? The ideal candidate will be well-rounded and want to learn—and educate others—about other areas of customer acquisition and marketing, beyond SEM. 
? At least 8 years of experience in online marketing with an emphasis in social media and creative ideally managing International Client or ROI driven campaigns. 
? English communication skills – written and oral is a MUST, presentation skills are key for this role – as is speaking to clients in their own language. 
? Strong knowledge of Social Meida. Baidu, Tencent, Alibaba echosystem is a plus.


Senior Operation Executive

KEY AREAS OF RESPONSIBILITY
? Manage all types of display campaigns on operation (including but not limited to Tencent Social Ad, WeChat, Jingzhuntong, DSP and other related platforms).
? Independently handle all the campaign briefing, setup, tracking, operation, optimization, reporting and insights.
? Coordinate with internal creative and account team to ensure campaign deliveries. 
? Familiar with Tencent Social Ads campaign mechanism, ad policy and ad format products line.
? Understand the features (pricing, advantage, etc ) of all Tencent ad product and be able to give operational recommendation to planning team.

WHAT WE ARE LOOKING FOR 
? Minimum of 1 year hands- on experience operating at least two ad platforms (WeChat Ad and Jingzhuntong will be a plus). 
? Minimum of 2 years’ experience in digital advertising adverting industry.
? Strong in data analysis, traffic management, campaign optimization, tracking and reporting. 
? Written English is a must. 
? Spoken English is favorable
? Preferably with proven project management skills
? Self-motivation and strong desire to learn.
? Good internal coordination and communication skills.
? Bachelor degree above.


Associate SEO Director

KEY AREAS OF RESPONSIBILITY
SEO
? As the Head of SEO, you will need to be an expert in developing and executing SEO strategies across a range of products and brands. In addition to leading the SEO team towards long term business objectives.
? Initiate, lead, and deliver the company’s SEO strategy
? Lead the SEO team, helping them to manage and implement the SEO strategy you have devised
? Provide leadership and direction to the SEO Team
? Site Audit, deliver customized SEO strategy and optimization solutions to meet customer needs
? Rich experience in SEO Project management, roadmap setting and process control
? Quick respond to the customer's temporary needs, communicate and coordinate with customers and third parties to ensure the SEO projects running smoothly
? Adjust optimization strategies based on project status 
? Work to develop the best practice processes, management and reporting for monitoring SEO performance
? Ensure we keep pace and is up to date with innovations within the SEO Industry
GA
? Have good knowledge of Adobe & Google Analytics set up, management and able to establish from basic to advanced segmentation/dashboard in the tools
? Able to lead analytic reports to review site performance and conclude opportunity & insights for data driven actions on weekly/monthly basis

WHAT WE ARE LOOKING FOR 
? Minimum 5-year SEO related work experience 
? Bachelor degree and above, computer science, mathematics, statistics related preferred
? Fluent in English speaking and writing. 
? Excellent web analytics skills, extensive knowledge of Google Analytics.
? At least familiar with one website analysis tool such as Google Analytics, Omniture, etc, data-driven insights and optimization recommendations 
? Familiar with search engines ranking mechanism and optimization principle, be familiar with various SEO tools 
? HTML, CSS code proficiency, familiar with JavaScript code is preferred 
? Adept at MS Office, especially Excel and PPT 
? Diligent, energetic self-starters with good communication skills 
? SEO copywriting skill is a plus
? Must be able to provide secure experience within technical SEO, content (on and off-site) SEO, in addition to a knowledge of SEO tools, link acquisition and management, as well as experience executing SEO campaign strategies
? Must be able to set clear KPI’s
? Remarkable experience dealing with agency clients
? Highly self-motivated and hard-working with the ability to multi-task efficiently and operate within monetary and tight deadline constraints
? Demonstrate your business results showing that you have delivered projects on-time and while managing large budgets
? Must be a good influencer, with the ability to work with every brand and product
? An ability to connect and form bonds, using a range of influencing skills to drive results
? A passion and dedication to technology and innovation


Senior Account Executive

JOB SUMMARY 
Senior Account Executive (SAE) help to Account Director/Account Manger serves as the primary business contact for the client and is responsible for client satisfaction. Support the day-to-day communication/information sharing and project support needs between the clients. The role will require strong communication, teamwork, project management and organization skills.

KEY AREAS OF RESPONSIBILITY
? Arrange meetings and liaise with clients to understand briefs 
? Provide quick response or solutions to client’s requests
? Manage numerous ongoing projects with clear priority allocation 
? Deal with several client contact persons in the same time 
? Debrief job requirements clearly to the internal team members 
? Monitor all project stages to guarantee that they run smoothly 
? Quality control of all work that is submitted to clients
? Create quotation, ensure timely billing and record all the finance status up to date.

WHAT WE ARE LOOKING FOR 
? Multi-tasking & detailed driven are highly required 
? First class organisational skills
? Excellent oral and written communication skills in both Mandarin and English 
? A pro-active approach to all the ongoing projects and full awareness of processes 
? Experience of working as part of a team
? Ability to work under strong pressure whilst maintaining a cool outlook 
? The confidence to give clients trust in your work


Senior Data Scientist

What you will be doing: Key responsibilities

As a Senior Data Scientist, your role will encompass:
作為一名高級數據科學家,你需要:
? Conducting ambitious projects in the transformation of clients through data
通過數據進行客戶化改造項目
? Collaborating with the other Divisions (Activation, Creativity, and Strategy) to provide comprehensive services to your clients
和其他部門合作(執行,創意和策略)給客戶提供完整的服務
? Developing privileged relationships with our clients, using your technical abilities to assist in the transformation of their marketing department
和客戶發展良好的合作關系,用技術幫助客戶改革他們的市場營銷部門

Among your responsibilities as a Senior Data Scientist, you will be responsible for:
作為一名高級數據科學家,你需要負責:

Performing data projects 
執行數據項目

? Securing delivery on your projects 
確保項目交付
? Communicating your work and achievements among the team
及時和你的團隊溝通你的工作進展
? Working closely with your Consulting counterpart to build and maintain strong relationships with your clients and best understand their needs
和你的咨詢隊友緊密的合作,以期和客戶建立和維護良好的關系,了解客戶的需求
? Ensuring that your solutions are bringing values to the client problematic
確保你的解決方案對客戶的問題來說是有用的
? Being a good team player, knowing your role and responsibility in the global ambition
注重團隊合作,在你的工作職責上有全球意識

Being a great tech person
做一個偉大的技術人員

? Demonstrating the skill and credibility required to ensure the success of our clients’ initiatives
展示技術和能力來保證客戶的主動性
? Researching and developing new technical approaches to address problems efficiently
研究與開發新的技術方法來有效的解決問題
? Sharing best practices and contributing to Artefact’s institutional knowledge
分享最佳的實踐方法并且幫助提高Artefact的組織認知度
? Embodying Artefact’s values and inspiring others to do the same
體現Artefact的價值觀,帶動其他人和我們一起前進

What we are looking for
? A Master's degree in machine learning, mathematics, computer science, or related fields
機器學習,數學,計算機科學或相關專業碩士研究生
? Hands-on experience developing and applying data-driven solutions in a corporate or consulting setting, preferably in a consumer marketing context (experience in the web industry is a plus)
有公司或者咨詢背景實際開發和應用數據研究解決方案的經驗,最好有消費營銷經驗(有網絡行業經驗的優先)
? Strong knowledge of data processing, data modeling, algorithms, and data architecture
精通數據處理,數據模型,演算法,和數據架構
? Intellectual curiosity and excellent problem-solving skills, including the ability to structure and prioritise an approach for maximum impact
有求知欲并且有出色解決問題的能力,包括架構和排列最大效果方法的能力


Project Manager – Digital Business Strategy 

What you will be doing: Key responsibilities 
 
Reporting directly to the Partner Consulting, your role will be : 
 ? Manage projects, or commercial proposal preparation process, involving the management of multidisciplinary teams, including Business Consultants, Data Scientists, Creatives, Media experts…  
? Handle clients directly on project assignments (run workshops, client meetings, formal presentations…) 
? Bring the best of our expertise from the other Departments to your clients on Data Science, Activation ( e.g., media buying, CRM, …) and Creativity. 
? Impact-driven with real sales abilities, you will have to embark our clients into a transformation of their marketing, CRM, Supply Chain departments and make sure Artefact/NetBooster is their preferred partner in this endeavor. 
 
Among your responsibilities as Project Manager, you will : 
 
Develop client portfolio (hunting) 
? Constantly stay on top of the Data, AI, Marketing content  
? Support a commercial strategy to develop the country client portfolio through personal contacts, events, cold calls, … 通過自己的人際關系,社交,電話訪問等方法協助商業策劃去開發客戶。 
? Monitor the commercial pipeline 
? Build proposals supporting the client needs 
 
Deliver the highest standards of quality on your projects 
? Pilot multidisciplinary teams (consultants, data scientists, strategic planners, media traders) 
? Ensure the highest level of quality of output to your clients 
? Accountable for the success of the projects from a client and team perspective  
 
Develop our Global Knowledge platform 
? Build stronghold of knowledge through your clients’ engagements (frameworks, methodologies, technologies, …) 
? Ensure the spread of the Consulting Department knowledge across the company at local and Global level (in coordination with the Consulting Practice) 
 
What we are looking for  
? Demonstrated success in your first 4+ years of career at a tier 1 consulting firm and have 2+ years of experience managing projects and/or clients.  
? Mandarin native speaker, and fluent in English  
? Strong interest and appetite in Data, Marketing, Technology topics  
? Highly adaptable, able to cope with different topics and situations  


Senior Social Media Planner

KEY AREAS OF RESPONSIBILITY
? Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research 
? Master Chinese social media and be able to build platform strategy by draw up the platform role, content plan and activity plan 
? Be able to use your own methodology to build up a social media planning strategy from scratch with the help of team members
? Be able to cooperate with creative team to build a social media plan on how to enlarge the creative idea and how to cirulate the brand message via utilization of KOL, social activity mechanism, different platforms, content seeding and paid social AD, etc.  
? Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research
? Deliver social media strategies, content plans and Key Opinion Leader plans

WHAT WE ARE LOOKING FOR 
? At least 3-5 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
? Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
? Capability of presentation in English is a must
? Familiarity in data marketing and data science a plus
? Strong attention to detail and a strong analytical mind
? Good organisational skills and a methodical approach to work
? Experience in web and media analytics is a plus
? Experience in use of survey and other marketing research tools is a plus
? Self-motivated, results-driven with excellent attention to detail
? Good written and oral English communication skills  
? Confident presentation skills


SEM Manager

JOB SUMMARY 
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC). 

The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

KEY AREAS OF RESPONSIBILITY
? Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
? Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
? Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
? Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
? Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
? Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
? Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
? Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
? Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
○Keyword research and specifications throughout web site pages
○Keywords recommendations for SEO Link building activities
○SEM navigation and conversion analysis (path to purchase)
? Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
? Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

WHAT WE ARE LOOKING FOR 
? Bachelor's Degree required; Marketing Degree preferred
? 4-5 years’ experience managing paid and natural search programs in-house or agency environment
? Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
? Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
? Experience managing SEM campaigns in Baidu at least 
? Ability to write an attractive Ad copy based on the understanding of the product
? Analytical skills with ability to drive meaningful actions from data gathered
? Proficiency in MS Office – especially Excel and PowerPoint
? Ability to multi-task and prioritize in a fast-paced and dynamic work environment
? An organized individual with great attention to detail and focus on quality of results
? A self-motivated individual; a good team player
? Takes accountability and ownership of his/her own work


Media Business Development Director 

JOB SUMMARY 
The desired candidate will build relationships with prospective clients and business partners to develop the company's business opportunities and contribute to raising sales and develop the company's image.

KEY AREAS OF RESPONSIBILITY
? Find and develop opportunities, lead pursuits and own the commercial negotiations to close new contracts.
? Key stakeholder of media strategy deploy and development.
? Support manage the business unit sales pipeline to achieve targets.
? Liaising with the local teams regarding of all relevant business
? Support to deliver the business unit new business P&L

SPECIFIC TASKS
? Search and compose potential lead contacts from various resources (industry network, offline events and online business platforms)
? Identify and qualify sales leads 
? Lead media strategy conduction, considering consumer insight, business insight to deliver value for our client and close leads.
? Keeper of new business lists and following up each Business Leaders for results  
? Run and organize company marketing events (Data marketing, performance channels -SEO, SEM, RTB, SMM) – not specifically the speaker but be able to dig new business opportunities after event. 

WHAT WE ARE LOOKING FOR 
? Fluent in both English and Mandarin 
? At least 7 years related working experience, with a good team player attitude. 
? Sales driven and good discipline in following up sales leads (nurturing leads)
? Strong communication and organizational skills, able to manage requirements in different type of projects at the same time. 
? Can work under high pressure
? Detail-oriented and easy going
? Technical Skills: Familiar with all aspects of digital channels.( incl. SEO, SEM, Social, Programmatic Buying, E-commerce)
? New business opportunities exploration skills.
? Exhibiting strong strategic and operational decision making skills.
? Negotiation skills: ability to use a range of approaches and strategies to build a stronger negotiation base and form long-term relationships.
? Language skills: fluent in both speaking and written English.
? avvy in identifying potential challenges for the business and comfort taking the lead in solving them.

By: Summer Zheng
?

還沒有評論呢。

這篇文章上的評論的RSS feed

抱歉,評論已關閉。

? 2006-2019 www.ewtoue.com.cn | 京ICP備16010340號